Sticks & Stones Publications is a local publishing house that focuses on delivering creative products. profileedmonton.com
Products
Sticks & Stones Publications currently publishes two independent publications:
Profile Edmonton: focused on 18-35 year olds, the magazine is published eight months of the year in correlation with the post-secondary curriculum.
Profile Edmonton City Guide: focusing on promoting local independent business, the City guide is published annually and distributed through-out Edmonton and sparsely in Calgary.
Background
Founded in 2009, Sticks & Stones Publications was built to solve a problem. Having worked extensively with governmental social marketing campaigns and small business, reaching the massive young adult market is difficult. Profile Edmonton was conceived to be bite-sized content with a social community twist, perfectly targeted to the demographic.
Other Information
With launch of the second publication, we are looking at expanding the model into other geographical markets, notably, Calgary, Toronto, and Vancouver.
Clients
Local small business, community organizations, government bodies, and national advertisers.
Industry & Market
Industry: Media Production & Creation.
Market: 18-35 year old consumers. Profile Edmonton is in its third year of publishing and become a staple on campuses and in the demographic.
Financing
Sticks & Stones Publications was organically financed using internal private capital.
Resolution
Sticks & Stones Publications is being successfully operated by an independent management team and is continuing its growth.